Lifestyle

‘We Are Not A Trend. We Don’t Need Your Performative Activism.’ Irene Agbontaen On Optical Allyship

Irene Agbontaen is calling out brands who are talking about the #BlackLivesMatter movement( following the eruption of protests after the death of George Floyd in the United States) but don’t have any real diversity in their workforce, C Suite or design teams. This particular form of performative activism is rife in the global fashion industry, an industry which is notorious for exclusion and racism.

@irenettya

The TTYA London founder shared on #BlackOutTuesday:

BLACK LIVES MATTER
We are not a trend. We don’t need your performative activism. We need action!

Your external messaging must match your internal business structure otherwise you are a hypocrite. We are looking at your exec boards and your work force 👀 #blackouttuesday #TheShowMustBePaused #wearetired

 

Watch the full video below:

The fun doesn’t stop here, visit www.bellanaijastyle.com for more on African fashion and lifestyle now!


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