Good Morning Britain host Piers Morgan has slammed toy giant Hasbro after reports iconic toy Mr Potato Head would become gender neutral.
But his exasperated co-host Susanna Reid accused Piers of “making the story up” – and Hasbro has rowed back on the claims saying that while “the POTATO HEAD brand name & logo are dropping the ‘MR’… MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD.”
Hasbro’s general manager had earlier hinted that the toys were to get a name change and become gender-neutral.
However, the confirmation wasn’t enough to placate Piers, who fumed: “Like Superman was called Superman. Would that be allowed these days? Of course it wouldn’t. Superman would have to be Superperson. Or Super Genderfluid.
“And if you think this isn’t going to happen, these are massive companies making these decisions to appease the wokies. And does it matter in the general scheme of things? Not really.
“Is it symbolic, actually, of this rapidly encroaching abandonment of gender terminology.
“We can’t have a Mr – they have to go. Mr is toxic masculinity and it was bad for somebody’s mental health somewhere.”
An angry co-host Susanna Reid attempted to interrupt Piers and said: “You are making this story up.
“We still have Mr Potato Head. As you can see from the fact we have a Mr Potato Head here.”
“Piers responded: “The brand name has changed from Mr Potato head to Potato Head. “
Last week, Hasbro’s general manager Kimberly Boyd said: “The way the brand currently exists – with the ‘Mr’ and ‘Mrs’ – is limiting when it comes to both gender identity and family structure,” she said.
The toy boss said Hasbro was giving the toy a makeover because they want to stop leaning so heavily into “traditional family structure”.
Speaking to Fast Company, Boyd said: “Culture has evolved. Kids want to be able to represent their own experiences.
“The way the brand currently exists – with the ‘Mr.’ and ‘Mrs.’ – is limiting when it comes to both gender identity and family structure.”