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Cheapest broadband deals: The mistake costing households £231 a year

Working from home means many of us are now more reliant than ever on broadband, but we could be paying well over the odds for it.

Ofcom says the average UK household spends £37.25 per month on broadband – or £447 a year.

However the best deals on the market currently start from £18 a month – or £216 a year – according to research by the UK’s fastest-growing money-saving community LatestDeals.co.uk.

If it’s the right one for you, that could mean a saving of £231 a year. And even a speedy fibre broadband package could see savings of £147 a year compared to the average spend, the Birmingham Mail reports.

The cheapest type of broadband connection available in the UK is ADSL.

Money saving experts say it’s time to haggle and do your research on the best broadband deals.

Tom Church, co-founder of LatestDeals.co.uk said: “We looked into it and found that the cheapest deal on the market is £18 a month, which is around half (48%) of the average household spend.

“It’s a good option if you live alone or with one other person, don’t go online every day and use the internet for emails, social media, online banking, online shopping and reading websites.

“If you use the internet more than that, you will likely need a fibre broadband package. These start from £25 per month which is still a saving of £147 a year compared to the average spend.”

Here are Tom’s five top tips for haggling down the cost of your broadband from your current provider:

Never pay for what you don’t use

Look out for anything you can cancel and see if you can get any discounts.

Speak to the customer retention team

Make sure you get through to them, as this team is trained to retain customers, so they will try their best to keep you as a customer. Remember that being polite yet firm gets the best results.

Be armed with information

Gather as much information as you can about your current deal and the one you want to get – this will make it easier for you to convince your provider to give you what you want. The more specific you are, the higher your chances are. You can also use websites like ismybillfair.com to check if you are paying a fair price for your broadband package.

Seize the best time to haggle

This is usually when your contract is ending or has already expired. During this period, you have more power to negotiate as your provider will try its best to keep you as a customer.

Don’t accept the first offer

Try to get more and, if you can’t, accept what was offered first. If you are hitting a brick wall on the price, see if you can get any extras for free, such as upping your data limit, a better routier, increasing the speed, or additional landline services.

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