Swansea City and Brentford are fighting it out for a place in the Premier League.
Both teams harboured hopes of an automatic promotion spot from the Championship this season but unfortunately it wasn’t to be.
Swansea secured their place at Wembley after overcoming Barnsley in the semi-finals, while the Bees saw off the challenge of Bournemouth in the last four to progress to the showpiece event.
They say that going up via the play-offs is the best-possible way of achieving promotion – and for the victors, untold riches await.
Well, not quite untold, as we have a rough idea of how much victory in the play-off final is actually worth.
Basing the estimates on 2020’s final between Fulham and Brentford, according to analysis from Deloitte’s Sports Business Group, promotion to the Premier League for either club will see an increase in revenue of at least £135m, rising to £265m if they avoid relegation in their first season.
However, the base figure is expected to be around £170m as Fulham’s sum last year was lower due to the fact they were still receiving parachute payments having been relegated from the top flight in 2019.
That money would go far for both clubs, with Swansea likely to invest in the playing squad should they achieve promotion this afternoon.
The likes of Andre Ayew, Conor Hourihane and Marc Guehi could all potentially extend their stays with the club should Swansea go up while Steve Cooper’s men would be in a far stronger position to fend off potential interest in top stars including Connor Roberts and captain Matt Grimes.
Top-flight football would also help the victor improve their overall brand, with more lucrative marketing opportunities set to be on offer as a Premier League football club.
Swansea City have missed out on a place in the Premier League after defeat to Brentford. But we’ll still have all the reaction from Wembley for you.
Despite posting a small profit in their latest accounts, the full impact of the coronavirus pandemic is yet to be factored in when it comes to the Swans’ current state.
Revenue has dramatically fallen without fans attending games week-in week-out while Swansea are in the final year of receiving parachute payments – which further emphasises the importance of a return to the promised land of the Premier League.
So the importance of gaining promotion has never really been greater.
Swans legend Alan Curtis admitted earlier this week that should his boyhood club return to the Premier League it would rank as the club’s greatest-ever achievement.