World News

Beyonce’s new Vogue cover is inspired by Wales

Beyoncé features on the cover of the new edition of Vogue and the music superstar is dressed in an Alexander McQueen evening jacket inspired by Welsh lovespoons.




A team from the design house’s collection travelled to Wales to research their new autumn/winter 2020 collection. It was overseen by creative director Sarah Burton who said that pop legend Beyonce had more in common with the Welsh symbol than you might imagine.

She told Vogue : “The heart is a universal symbol of both strength and love. Beyoncé is an icon who inspires both of those things in people of all ages around the world.

“We were inspired by its incredible artistic poetic heritage and its folklore and craft,” she added, speaking about the McQueen team’s research trip to St Fagans [National Museum of History].

“This jacket symbolises the juxtaposition of female power and sensitivity, with sleeves hand-draped in the studio to form exploded hearts. The body is strictly tailored and the shoulders are sculptured, echoing the love spoons that we found in Welsh houses – traditional tokens of endearment exchanged by lovers ahead of marriage.”

Beyoncé was photographed exclusively for the December issue by Kennedi Carter. At 21-years-old Kennedi is the youngest photographer to shoot any cover of British Vogue in its 104-year history. The cover featuring the Alexander McQueen shot is one of three available.

The interview for Vogue, which will be in shops on November 6, was carried out by Vogue’s editor, Edward Enninful, who celebrates his third anniversary as editor-in-chief of the magazine. 

In the interview Beyoncé talks about how she has been changed by the 2020 pandemic and has taken the time to focus on ‘joy’ as well as reflecting on how hectic her life has been up until now.

“It would be difficult to experience life in a pandemic and the current social unrest and not be changed,” said the singer, who visited Cardiff with husband Jay-Z on their On The Run II tour back in 2018.

“I have learnt that my voice is clearer when I am still. I truly cherish this time with my family, and my new goal is to slow down and shed stressful things from my life. I came into the music industry at 15 years old and grew up with the world watching, and I have put out projects non-stop.

“I released Lemonade during the Formation World Tour, gave birth to twins, performed at Coachella, directed Homecoming, went on another world tour with Jay, then Black Is King, all back to back. It’s been heavy and hectic.

“I’ve spent a lot of time focusing on building my legacy and representing my culture the best way I know how. Now, I’ve decided to give myself permission to focus on my joy.”

Back in March we reported on how the McQueen autumn collection was inspired by Welsh lovespoons and quilts, it was showcased at Paris Fashion Week.

The 47-piece collection is inspired by Wales’ warm ‘artistic and poetic heritage’ according to Burton, and excerpts of Dylan Thomas poetry were performed at the show.

Burton and her team of designers paid three visits to St Fagans to absorb the creative design around Welsh identity and folklore, and the results can be seen in the pieces that include lovespoon-inspired dresses, bright red colour scheme and Welsh wool blanket influenced fabrics.



The McQueen collection on the catwalk in Paris, back in March



One of the Welsh-design inspired designs

Principal curator for Contemporary and Community History, Elen Phillips, showed the visitors the collection when they visited St Fagans.

She said: “We had an email from the team at Alexander McQueen just before Christmas asking to come and look at the collection. The whole design team came, and Sarah Burton, and there was another research visit, then hey presto! It was on the catwalk.

“It was very quick, very sudden, very unexpected. It’s fantastic , we have a fantastic textile tradition in Wales.”

One of the key pieces that influenced the McQueen collection is the Wrexham Tailor’s Quilt – just one of the hundreds of examples of patchworks National Museum Wales is home to.

Read the full feature in the December issue of British Vogue, available via digital download and on newsstands Friday, November 6, here.

...

ALSO READ  Kenyan boy who made hand-washing machine awarded
Tags

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Close